Who we are

I grew up in the Bronx during the 90s, where every girl knew one thing for sure — all you really needed was a good lip gloss. It was the beauty essential that made you feel confident, cute, and ready for anything. But as I got older, I realized many products weren’t made with our skin’s health in mind.

I wanted something better.

Something cleaner.

Something that supported healthier skin choices without sacrificing shine, hydration, or style.

That’s when the vision for Mindarella was born.

In 2021, I launched my own line of vegan beauty products — starting with lip glosses that are cruelty-free, nourishing, and free from harsh ingredients. My goal was simple: to offer a product you can trust, one that feels good, looks good, and is good for you.

Mindarella Vegan Beauty is more than just gloss — it’s self-care, confidence, and clean beauty inspired by my roots and who I’ve become.

Thank you for joining me on this journey and for choosing beauty that’s kinder to your skin and the world.

Display of vegan lip balm and lip gloss products with various shades on a clear acrylic stand, placed on a gray marble surface with a blurred cityscape background.

Contact us

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